The Product Launch Kit You’ve Been Waiting For

Create launch kits that get you noticed.

Launching a product is messy—multiple platforms, endless forms, and repeated content. Toffi is your launch platform that creates a complete product launch kit with just one input.

Step-by-step launch kit wizard for creating platform-ready product launch content

Why it works

Toffi takes your core product info and uses AI to generate tailored launch content that matches the exact tone and format of top platforms like Product Hunt, IndieHackers, DevHunt and Betalist. You’re not getting a generic, one‑size‑fits‑all blurb; each output is designed to fit the platform’s style and expectations so you don’t waste time tweaking.

What's Inside Your Launch Kit

  • SEO‑focused tagline & description

    draw attention and improve discoverability.

  • Launch platform specific content

    name, tagline, maker comment and first comment etc.

  • Community posts

    long‑form story and engagement hooks.

  • Cold outreach & DM scripts

    ready‑to‑paste messages to early adopters.

  • Social posts

    Twitter/LinkedIn/Reddit/Facebook blurbs optimised for engagement.

  • Launch press kit & assets

    Store and Export your press kits and assets

  • Clean Markdown export

    copy/paste into any platform without formatting headaches.

Who It's For

Toffi is designed specifically for:

  • Solo founders managing their own launches
  • Indie hackers who build fast and want reusable launch assets
  • Side project creators who want to test demand without wasting a week
  • Tiny teams who don’t have time to write from scratch for every directory
  • Micro-agencies who want to standardise launch outputs for multiple clients

 

Toffi is intentionally simple and focused — you get the content you need quickly, without distractions.

Don’t Want to Figure Out Where to Launch?

Toffi’s Concierge Service matches your product with the 20–40 most relevant platforms from our database of 200+ directories, based on a short onboarding questionnaire.

A human specialist handles every submission and sends you a detailed report when it’s done. It’s perfect for makers who want to skip the research and forms.